ITV’s Wild At Heart has been axed after seven series, and – according to The Daily Mirror – the cast are blaming the Julian Fellowes-penned drama, Titanic.
An undisclosed ‘source’ supposedly told the paper:
“The feeling is that they sunk so much money into Titanic that they are having to make savings elsewhere and we are bearing the brunt of that. We’re all gutted that it has come to this. There are shows that would kill for 7.5million viewers.”
The show has been rumoured for the chop since February, and I can’t really see how this is a valid argument. Titanic was a lavish, costly production, obviously, but Wild at Heart is a popular family show that has run its course.
Wild at Heart – created by the fantastic Ashley Pharaoh (Life on Mars; Ashes to Ashes) – tells the story of the Bristol-born Trevanions adjusting to a new life in South Africa. The show’s strengths lay in its beautiful vistas and animals, strong characters and insight into another life.
The show has remained a firm favourite of many families since its initial transmission in 2006, returning to screens every January, and running into March. However, the average number of viewers has dropped, with series one getting an average of 9.67 million and has wavered around the 8 million mark ever since. Last series, though, dropped to an average of 6.73 million – a rating that still dented BBC’s Upstairs, Downstairs – taking a hit opposite the immensely popular Call the Midwife and Sherlock.
As the ‘source’ says, though, the ratings are still competitive… but surely it’s best to end it on a high than let it dwindle away into obscurity.
The series will be given a 2-hour finale, to be filmed in September, and broadcast next year; something that many cancelled shows don’t get the privilege of.